Who are we?
James and Aredin are two people who may or may not have more than two brain cells between them who somehow managed to start an apparel business
To create a brand that provides a product that is worth your money. Something that has both form and function, something you can wear to the gym or wear casually and won’t have to worry about it falling apart.
All our products are designed locally and made by us for you, using locally sourced clothing and materials.
We want a brand that brings lifters together regardless of who are they are and where they’re from. If we spend all our time focusing on bringing down others we can never improve upon ourselves.